These Mysterious Signs Appeared in a Store Window in Lafayette

Photo credit Thomas Smith/Gado

Two mysterious signs recently appeared in an otherwise nondescript shop window in downtown Lafayette, California. The first one reads “Come Closer and I’ll Tell You a Secret” and the second–just across the windows–reads “Everything is About to Change.” The storefront is located at 3393 Mount Diablo Boulevard.

Everything, of course, already has changed over the last ~2 years, so that’s a pretty bold claim. But the plain paper signs with big block letters, flanked by brown paper blocking the rest of the windows, were certainly intriguing.

Below each sign was a social media handle. The first one was for @lamorindawines and the second was for @germinatebakery. Visiting these two handles on Instagram shed a bit of light, but the whole thing is still nicely mysterious.

Germinate Bakery appears to be a food company incubator. Germinate’s Instagram page describes it as “An inspiring, supportive shared kitchen where foodpreneurs create and innovate.” Germinate appears to have held several popups in the area, some in partnership with other food-oriented organizations.

The account for Lamorinda Wines lent a bit more clarity to the whole thing. According to the company’s Instagram, Lamorinda Wines is opening a tasting room in 2022 “alongside Germinate Kitchen.” The signs, it turns out, appear to be teasers for the two small businesses’ upcoming food and wine space in downtown Lafayette.

That’s genuinely exciting–a tasting room and a space highlighting new food businesses, right in downtown. The creative, social-media-friendly way that the businesses announced their future opening hints that this will be a vibrant, innovative addition to the Lafayette community.

Follow along here for more information as the openings proceed.

Thomas Smith

Thomas Smith is a food and travel photographer and writer based in the San Francisco Bay Area. His photographic work routinely appears in publications including Food and Wine, Conde Nast Traveler, and the New York Times and his writing appears in IEEE Spectrum, SFGate, the Bold Italic and more. Smith holds a degree in Cognitive Science (Neuroscience) and Anthropology from the Johns Hopkins University.

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