For 154 years, the Rowland family has owned the Jelly Belly company

The beloved Fairfield, California company sells its treats around the world

In the Bay Area, Jelly Belly's factory tour is popular with parents and tourists

There's even a Jelly Belly Museum!

This week, the Rowland Family announced they were selling the company

It will become part of Ferrara, based in Chicago and Italy. They make Sweet Tarts.

We wish this Bay Area legend the best of luck on its next step. Swipe up for the full story.