Sweet Victory: How the NBA Champions and a Local Bakery Teamed Up to Make Cupcake Magic at Thrive City

Cupcakes and basketball might not be a traditional pairing, but that’s about to change with the grand opening of Cupcakin’ Bake Shop at Thrive City!

On Tuesday, October 18, 2022, the Golden State Warriors—the 2022 NBA Champions—and Thrive City celebrated the launch of this artisan-style cupcake shop in the heart of Thrive City, the bustling community space surrounding Chase Center in San Francisco, California.

Cupcakin’ Bake Shop brings a taste of sweet indulgence to basketball fans and dessert enthusiasts alike, and we’re excited to give you the full scoop.

Offering a Delectable Lineup of Flavors

Cupcakin’ Bake Shop isn’t your ordinary bakery. This sweet spot provides visitors with an extensive array of cupcake offerings that are bound to satisfy any craving. Whether you’re a fan of the limited edition peach cobbler cupcake or prefer the classic red velvet, there’s something for everyone. Don’t forget to try their signature key lime pie cupcake—a tangy twist on a traditional treat.

Open daily from 12pm to 6pm, the Thrive City location is conveniently situated adjacent to the Warriors Team Shop, making it the perfect spot to grab a celebratory cupcake after a big win.

Sustainability at the Forefront

The vision behind Cupcakin’ Bake Shop comes from owner Lila Owens, who began her journey in the cupcake world with an at-home catering business in 2007. Since then, she has expanded her love for baking by opening her first brick and mortar store in Berkeley in 2014.

A strong advocate for sustainability and the natural and local food movement, Owens ensures that all products at Cupcakin’ Bake Shop are made from high-quality, sustainable ingredients.

From Valrhona cocoa powder to Madagascar Bourbon Vanilla Extract, local fruits, cage-free eggs, and non-GMO oils, you can indulge in these cupcakes knowing that they’re made with care for the planet and your taste buds.

I love to visit the Cupcakin store in Walnut Creek, California, and I’m always amazed by the quality of these tiny cupcake gems.

Expanding in the Bay Area

Thrive City marks the fifth Bay Area location for Cupcakin’ Bake Shop. The bakery already boasts two locations in Berkeley, as well as one in Oakland and one in Walnut Creek. Each shop brings a unique touch of sweetness to its community, and the Thrive City location is no exception.

Cupcakin’ Bake Shop joins a growing list of Thrive City retailers, including Chase Bank, Dumpling Time, Gott’s Roadside, Harmonic Brewing, Miller & Lux, Philz Coffee, and Warriors Shop. The area, created by the Golden State Warriors and Kaiser Permanente, has become a vibrant destination for health and wellness community engagement events, live entertainment, and diverse dining and retail options.

Thrive City: A Community Gathering Space

Thrive City, the 3.2-acre community gathering space that encompasses Chase Center, is designed to foster healthy living and community connections. With year-round programming and resources available to all, Thrive City is committed to building a healthy community where families, friends, and neighbors can come together to engage and thrive.

The addition of Cupcakin’ Bake Shop to Thrive City is a testament to the area’s vibrant and diverse offerings. Whether you’re a basketball fan or a cupcake connoisseur, there’s no doubt that Cupcakin’ Bake Shop’s sustainable and delicious treats are a slam dunk.

For more information on Cupcakin’ Bake Shop, visit, and to learn more about Thrive City, head to

Bon appétit and go Warriors!

Photos courtesy Cupcakin Bakery

Thomas Smith

Thomas Smith is a food and travel photographer and writer based in the San Francisco Bay Area. His photographic work routinely appears in publications including Food and Wine, Conde Nast Traveler, and the New York Times and his writing appears in IEEE Spectrum, SFGate, the Bold Italic and more. Smith holds a degree in Cognitive Science (Neuroscience) and Anthropology from the Johns Hopkins University.

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