What is South of Market (SoMA) in San Francisco? Key Things to Know

South of Market, commonly known as SoMa, is a vibrant neighborhood in San Francisco, California, known for its eclectic mix of history, art, technology, and nightlife. Over the years, SoMa has transformed from an industrial hub to a cornerstone of the city’s tech and cultural scenes.
Historical Background
- Industrial Beginnings: During the late 19th and early 20th centuries, SoMa was predominantly an industrial area with factories, warehouses, and docks.
- Earthquake of 1906: The devastating earthquake and subsequent fire of 1906 destroyed a significant portion of the neighborhood.
- Transformation in the Late 20th Century: From the 1980s onward, SoMa began to transform, seeing a rise in residential and office developments.
Main Attractions in SoMa

- Museums:
- Museum of Modern Art (SFMOMA)
- Yerba Buena Center for the Arts
- The Museum of the African Diaspora (MoAD)
- Parks & Recreation:
- Yerba Buena Gardens: A peaceful oasis with public art, water features, and entertainment venues.
- South Park: A small, renovated park popular among local tech workers.
- Nightlife:
- Numerous bars, clubs, and music venues, making it a nightlife hotspot in San Francisco.

The Tech Influence

With the rise of Silicon Valley and the technology boom of the late 1990s and 2000s, SoMa became a prime location for many tech startups and established giants:
Company | Description |
---|---|
The micro-blogging giant’s headquarters are in SoMa. | |
Uber | Started its journey from this very neighborhood. |
Airbnb | Another tech giant that calls SoMa its home. |
Zynga | The gaming company’s HQ can be found in the heart of SoMa. |
Living in SoMa
- Housing: A mix of modern condos, converted lofts, and new apartment complexes.
- Transportation:
- Easily accessible by public transportation, including BART and Muni.
- A hub for shared mobility with bike lanes, scooter sharing, and more.
- Dining: From upscale restaurants to cozy cafés, SoMa offers a wide range of dining options.
Conclusion
SoMa represents the quintessential blend of San Francisco’s history and its ever-evolving future. From the vestiges of its industrial past to the high-tech offices of today, the neighborhood stands as a testament to the city’s resilience and adaptability. Whether you’re a history buff, tech enthusiast, or just looking for a great place to dine and unwind, SoMa has something to offer for everyone.