CONCORD, CALIFORNIA – If you’ve driven into San Francisco on Highway 101, you’ve seen the billboard.
In a sea of billboards for various Big Tech companies (and, let’s be honest, far too many AI services), this one always stands out.
It’s right at the turn where you exit onto 101, heading toward the western parts of the city. It’s covered in photos of juicy cuts of meat–far different from the iPhone ads and billboards hawking machine learning.
The billboard is for Espetus, a Brazilian steakhouse. This long-standing chain was founded in San Francisco and has operated there for many years.

Now, Espetus is launching a new location at The Veranda in Concord, California.
According to the Espetus website, the restaurant is set to open at the beginning of 2025.

The new restaurant will be located alongside Banana Republic and Barnes & Noble and will serve an endless spread of steak, pork, lamb, chicken, and seafood.
Make sure to join our free 925 News newsletter so we can update you as soon as we have a firm opening date or status.
Give us a moment—we’re going to start fasting now to make room for this place!
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